Junior Design Awards 2018 " Glittering Gold" August 20, 2018 12:30

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So delighted & a teeny weeny little bit over moon to share such very precious news this month: #JDA2018 Junior

Design Awards 2018 awarded @hoitytoityltd “GOLD in Best UK Children's Fashion Brand” category. 

We keep re reading it, yes it really is the best UK Fashion Brand & not our former

highly coveted “Best Eco Fashion Brand Gold 2017” 

Back when team @juniormagazineonline first contacted us to say they’d like to transfer our entry into the main

stream fashion category this year we were super excited, daunted & a tad humbled.

For a little bespoke boutique organic label like ours to be deemed suitable company for the big players was such

a massive vote of confidence. On reflection since our “Highly Commended Best Eco Fashion Brand” just 6 months

into our very first year back in 2015 it is what #JDA has always done best, given us

their support with an all important vote of confidence, so just wow! with our passion for all things ethical in fashion

we have #JDA2018 The ultimate “Style Seal of Approval”


Fashion Awards

Best UK Children's Fashion Brand Junior Design Awards 2018

Find out who the winners of the Best UK Children's Fashion Brand are now.....



WHAT: A luxury British label creating timeless clothes for girls made using ethically sourced materials with a low environmental impact wherever possible. For ages 2-8 years.

WHY: The hand-made feel of these pieces designed to be passed down for generations really made an impact on our judges who loved the lace panel work, pretty cotton fabrics and exquisite ruffle details. JDA18 judge, Junior Travel writer and founder of Mini Travellers, Karen Beddow said "Exceptional quality and love the designs.", while fellow judge and Top children's Stylist Yvadney Davis simply said "Everything about this is beautiful." 

WHERE: Hoity-Toity

Our hugest thanks to all those who have & continue to make this possible: 

#hoitytoitytwinnies @juniormagazineonline @organic_textile_company 
@offset_warehouse @siebenblau @lebenskleidung @fashioncapitaluk @franki.creativepatterncutter 
@lauraholdenstudio @sophie_piper @lisaberr73 @kimjacksonphoto
@idressmyselfprint @r.a.smart @tomlindenfilmcomposer @lovesomersetonline 
@somersetgardenday @hettyroseshoes to name but a few of our fabulous family of friends, followers & collaborators this really is such a massive vote of confidence.

& hugest thanks to the entire panel of esteemed judges & of course the adorable mini judging panel 

#soprecious #minifashioninfluencers #allthatglitters #glitteringprize #gold #wow 
#ecoluxe #sustainablekidsfashion #sustainabilitywithstyle #organicfortheplanet 
#whomademyfabric #handmadewithlove #awardwinning #organickidsfashion


Read all about it here: http://www.juniormagazine.co.uk/fashion-awards/best-uk-childrens-fashion-brand--junior-design-awards-2018/21415.html

Junior Design Awards 2018
Meet the Judging Panelhttp://www.juniormagazine.co.uk/fashion-awards/junior-design-awards-2018--meet-the-judging-panel/21342.html

Enter our exciting panel of esteemed judges who are not only experts in their field, highly respected social influencers and industry insiders, they are all of course, stylish parents themselves. Each one has been hand selected to ensure that Junior continues to showcase the best-of-the-best.

With awards categories for fashion, travel, books, toys, interiors & lifestyle and food & dining enlisting impartial, unbiased and outsider opinion is the best possible way to ensure that the integrity of the Junior Design Awards remains - as they always have been - a luxury signed seal of style approval.

Zoë de Pass, founder of Dress like a Mum

Chloe Thurston, founder of chloeuberkid

Ruby Hammer MBE, Make-Up Artist, presenter & beauty expert

Gemma Metcalfe-Beckers, founder of The Mutha.Hood

Sergei Urban, founder of TheDadLab

Geraldine Tan, editor and founder of Little Big Bell

Donna Wilson, founder and designer at Donna Wilson

Bonita Turner, Editor of Junior and founder of mamasvib

Lisa Mehydene, founder of edit58

Michelle Kennedy, founder of Peanut

Diana Bardega, founder of The Mamahood

Gabrielle Spang, founder & owner of indie boutique Scandi Mini 

Jo Tutchener-Sharp, founder of Scamp & Dude

Eleonore Crompton, Contributing Editor at Junior & founder of The Mumday Times

Karen Beddow, founder of Mini Travellers and travel contributor at Junior Magazine

Holly Anna Scarsella, founder of Pampelone Clothing

Yvadney Davis, Childrens fashion stylist & founder of Mums that Slay 

Sarah Clark, is a Fashion Editor and Stylist & founder of Little Spree 

Junior Design Awards 2018 
Meet the Mini Judging Panel

How adorable is this? Meet the stellar line-up up of mini-judges for this years #JDA's the first time Children cast their votes on out prestigious awards #forpreciouslittlemadams 

 JDA: Really exciting for this year and for the first time ever (in fact we think the first time ever for any children lifestyle awards) we're introducing a mini panel of judges to really find out what the kids love.

Our mini-panel of 'kidfluencers' (yes, it is a word) will be helping us narrow down what the winners in fashion, travel, books, toys, interiors & lifestyle and food & dining awards with their own discerning eyes. 

Each one has been hand selected to ensure that Junior continues to showcase the best-of-the-best - and with their social influence helps o spread the word that Junior really cares about what children want!

The Junior Design Awards remain a signed seal of style approval - and this this the mini-judges will have a say too.