Hoity-Toity an award winning Girls Fashion Label created utilising ethically

sourced materials.

Designs playfully embrace English eccentricity & elegance with delicately hand painted

heritage prints.

Digitally printed with water based inks we pride ourselves on our low environmental impact.

Timeless collections creating future heirlooms today are the essence of our quintessentially 

British Label.

Our Design ethos encompasses sustainability and a wholly ethical approach to Fashion.

All beautifully hand crafted here in the UK




JDA Awards            






         We choose organic cotton to create a positive and sustainable environmental footprint,

         Luxury but not at any price..... our cotton does not contain any allergenic, carcinogenic

         or toxic chemical residues. Organic cotton produces 94% less greenhouse gas emissions


         GOTS certified is recognised as the world’s leading processing standard for textiles made

         from organic fibres. It defines high-level environmental criteria along the entire organic textiles

         supply chain and requires compliance with social criteria as well.


        'Organic Cotton' Empowers farmers to prosper they are paid more for their crops and are freed

         up from the costly input of pesticides. They are protected from the personal harm and the

         environmental damage these chemicals cause. Additionally farmers can grow their own food

         crops along side and in rotation with the cotton. The Organic farming processes nurtures and

         sustains soil quality for future generations to come


         Toxic water pollution resulting from the release of hazardous pesticide chemicals accounts for

         20% of freshwater pollution into rivers lakes and directly into drinking water supplies. The water

         pollution impact of organic production has been shown to be 98% less than non-organic cotton



         100 million farmers grow cotton in 80 countries world wide. Up to an estimated 77 million annually

         suffer from pesticide poisoning. The same pesticides also account for 60% of the individual

         farmers production costs.




         Digital printing enables us to use low impact water based dyes which are environmentally safe.

         GOTS ensure that inputs in processing such as dyes and inks comply with strict biodegradability

         and non toxicity requirements.



We passionately believe in British brands bringing manufacturing back to the UK. We are

         proud to be working with & supporting the UK’s First Fashion Technology Academy "Fashion Capital".

         The FTA provide training and qualifications across the entire garment life cycle.

         The Fashion Studio enables focus on bespoke and small production runs. UK manufacturing

         additionally affords visibility of workers welfare and a considerably reduced carbon foot print.